ABOUT CAPE BYRON SPORTS
CBS was started in 1976
with a very clear objective of becoming a world class distributor
of sporting, camping, adventure & watersport products.
From our national distribution centre in Byron Bay we have established
a very large network of dealers and customers throughout Australia,
New Zealand, Fiji and Papua New Guinea.
A key ingredient to our long term success has been the quality and
commitment of our staff and their willingness to make every effort
to delight our customers.
Our customer base includes the biggest, the best, both corporate
and independent customers across multiple channels of distribution;
inclusive sports stores, aquatic centres, camping stores, adventure
stores, scuba diving shops, fishing and tackle stores, government
bodies, the military forces and emergency services.
Through this extensive distribution network matched to our track
record of building and managing big brands successfully we have
secured tremendous support from our brand principles.
With a sense of pride and passion we believe our brand portfolio
resembles a stable of thoroughbreds'. We are fortunate to be the
exclusive distributors for a number of globally significant and
Pelican is the global leader of indestructible protective cases
and lighting solutions. Their commitment to product development
and quality is evident by their unconditional lifetime guarantee
on all of their products.
Mad Dog is a 'hard core' brand with over 20 years of heritage and
credibility in the Australian surfing industry, best known for its
range of high performance surf boards, wetsuits, surf clothing and
surf accessories. The brand has global potential and ambitions and
we are certain this journey of growth will be realised.
Our own 'beach and swim' brand Mirage has found a strong place in
the hearts of homes of thousands of Australians, with its strong
value and product propositions, complementing nicely our other brands.
Solrx is simply the best sunscreen in the world, enormously popular
in America, parts of Europe and of course Australia. Our association
with them is very fruitful and we expect it will remain so for many
As our business looks to the future we are determined to remain
true to our core values; doing our utmost for our key business partners,
customers and end users.